At CHANO, our journey began with a passion for fashion and a personal need for comfort and elegance in modest wear. As a young girl, fashion was always important to me, but when I started wearing the hijab at 15, I struggled to find a style that felt truly comfortable. The hijabs I wore were often too tight, heavy, and left me with headaches by the end of the day. Realizing other women likely faced the same issues, I decided to create my own hijabs—combining style, comfort, and affordability.

Modesty, for us, is more than just clothing. It’s about embracing confidence through simplicity and grace, without compromising on values. Our designs are crafted to make women feel empowered and beautiful, while staying true to the essence of modesty.

Starting CHANO was a challenging but fulfilling process. I dedicated myself to learning every aspect of hijab design, from selecting the best fabrics to perfecting each piece. I focused on creating a brand that reflects my vision of modesty: timeless, elegant, and accessible.

Following the success of our first hijab collection, we expanded into modest fashion, drawing inspiration from the elegance of the Arab fashion world. Our abayas, like our hijabs, are designed to fit effortlessly into any wardrobe, offering a blend of tradition and modern style.

At CHANO, we’re committed to offering modest fashion that is both stylish and comfortable, allowing every woman to feel confident in her own skin.

Sincerely,

Chaima Mitalsi – Founder, CHANO